John Nishimoto, Sequel Studio
New Pig makes and sells industrial absorbants, primarily in two forms: “socks” and mats. They’re culture is honest and hardworking, but also a bit irreverent. Sequel Studio brought me in to do a round of exploration and experimentation for this rebrand. These pages from a quickly made PDF gather some of my findings and initial ideas. Sadly, the client pulled the plug on the project, and it never got much further than this.