New Yorkers for Parks
Art Direction:
Michael Bierut, Pentagram

I designed many save-the-date cards, invitations, and programs for the NY4P’s annual fund-raising event, but the 100th anniversary of the organization presented an interesting design solution: a visual pun using the bench from the logo as the last set of hatch marks counting out to a hundred. The poster-sized invitation also counted out to a hundred, but used the bench logo is a more straight-forward way.