During my time at Pentagram I worked on an array of projects for their longstanding client, The Fashion Institute of Technology, a SUNY school. My experience with them began with multiple small signage projects on campus and grew into a role designing some of their key communications. This annual report was developed with a theme of balance, and was built around a playful flowchart that conveyed FIT’s varied, positive attributes. The arrow graphics of the flowchart were also brought into dynamic arrangements with the type, extending the visual storytelling throughout the document. That it could all be both complex and harmonious made it perfectly FIT.
Partner in charge, Michael Bierut.
