Miami has a booming real estate market built around its primary feature, the beach. These Ritz-Carlton Residences, however, are not beach-side. Instead, their principal feature is a worldclass, modernist design by Italian architect Piero Lissoni. So, rather than embrace the sun-and-sand vernacular so prevalent in Miami, we chose to convey modern, European sophistication. The result was an entirely differentiated platform of communication in the marketplace. Our work included varied, highly customized print pieces, the website, and digital and print advertising. We also helped design the sales center. This work was created during my time at DBOX with creative director Johnny Petley.
Architectural visualizations by Christa Hamilton. Photography by Matthew Bannister.
