By Chicago For Chicago is a social program launched in 2020 that seeks to pair local businesses in need of design support with local firms. As one of the members of the program, VSA Partners volunteered to develop an identity for it, and the option I designed was selected for implementation by Mayor Lori Lightfoot. This is a flexible typographic identity that evokes the city grid, the skyline, and of course the diverse character of the Windy City and its citizens.
