Developed during my stint at Sullivan, this notional campaign for Deutsche Bank was built on a simple idea: if you were investing in other funds and ETFs, it was time to trade up. Leveraging the classic, bold forward slash of the Deutsche Bank logo, we used simple metaphorical imagery to show how investors could go from something fine to something much better. The premise was designed to be eye-catching and amusing and was a lot of fun to ideate and execute. Note, this work was done way before this client became embroiled in any political turmoil, so please don’t come for me.
Writing by Saul Dennis.
