For over four decades FactSet has created flexible, open data and software solutions for hundreds of thousands of financial investment professionals worldwide. Their platforms provide instant access to financial data and analytics that investors use to make crucial decisions. Starting in 2023, FactSet partnered with VSA to improve their marketing strategies and create a wide array of campaign materials to facilitate their sustained growth in the industry.
The central brand campaign is called Not Just the Facts, and uses humorous non sequiturs to point out that having the right facts and data makes a huge difference. I led the design of the campaign playbook and created illustrated assets for web and OOH media. A series of video ads was also created, which I helped conceptualize, art direct and produce. I even ended up on camera in one of the spots.
Video spots
Writing by Kim Mickenberg. Additional art direction by Megan Schulist. VSA production team included Bryan Haney and Thomas Horne. Production partner Thinking Machine. Directed by the Docter twins.
Campaign playbook for non-video assets
Writing by Kim Mickenberg. Design team included Sarah Trent.
VSA also created video assets for peripheral campaigns related to FactSet’s latest, innovative software platforms and AI-driven tools. I led the visual conceptualization, design, and production of these assets.
Writing by Jessica Brown and Kim Mickenberg. Design team included Sarah Trent, with art direction support from Megan Schulist. Motion team included Bryan Haney, Tarek El Mofty, and Thomas Horne.
